How sustainability shapes consumer preferences on special occasions

C Dasmi, A Diletta, V Mazzoli… - Business Strategy and …, 2024 - Wiley Online Library
With the aim to guide sustainability strategies of fashion companies, this study explores
consumers' interest in sustainable alternatives on special occasions, which have been …

Revealing past identity of upcycled products: how simple narrative improve product perception

SR Mege, G Oematan - ASEAN Marketing Journal, 2021 - scholarhub.ui.ac.id
Abstract Manuscript type: Research Article Research Aims: Telling a story about the past
identity of a product is believed to help improve the positive perception towards the product …

Reviving Sustainable Consumption in Clothing: A Bridal Gown Innovative Approach

S CU - Alexandria Science Exchange Journal, 2022 - journals.ekb.eg
The aim of the study was to revive sustainable consumption in clothing using the bridal
gown innovative approach. Specifically, the study identifies various activities performed by …

[引用][C] Pemanfaatan Teknologi E-Commerce Dalam Pemasaran Kain Perca Sebagai Produk Kreatif

R Arpila, R Suhartini - Jurnal Online Tata Busana, 2020

[引用][C] Desain Upcycle Pakaian Bekas Sebagai Fashion Berkelanjutan

A Rosidah, R Suhartini - Jurnal Online Tata Busana, 2021