However, in the business world, it is not enough to be in this position, we have to be
competitive and number one, and one way to win the competition is to improve service …

There are several factors that can influence consumer satisfaction, namely service quality
and product quality. Service quality is an effort to fulfill consumer needs and desires as well …

In this era of globalization, people need entertainment facilities to fulfill their lifestyle. One of
the means of entertainment that is still the choice of many people is watching films in the …

This is the basis for consumers to be able to buy products or services from the same place
repeatedly and not switch to other competing companies. Service is an activity or benefit that …

Abstract Service quality is an effort to fulfill consumer needs and desires as well as the
accuracy of delivery in keeping with consumer expectations. If not controlled, this can have a …

The development of the Internet has played a significant role in various aspects of life and
has generated vast amounts of data, including student comments about universities. The …

If not controlled, this can have a negative impact on the company, because many customers
feel dissatisfied. Service businesses place great importance on the human element. High …

Abstract Service quality is the best matrix for evaluating consumer satisfaction in comparison
between expectations and perceptions of service. It is impossible to produce quality …

The existence of very busy peak periods is a problem in itself for service marketing. From the
data above, it can be said that many outlets do not necessarily have high consumption value …

It is impossible to produce quality products and services without quality people and
processes. Services in general are intangible and cannot be fully owned by consumers …