With the recent developments in technology, globalization, and COVID 19 pandemic, the
volume of e-commerce logistics activity has been growing rapidly. However, a literature …

Purpose This study aims to identify service quality dimensions for logistics service providers
(LSPs) and to examine their relationships with customer satisfaction and customer loyalty …

Aim/purpose–This article presents the results of research referring to Keller's brand equity
concept. The fundamental objective of the research was to examine the influence of brand …

For logistics service providers (LSPs), improving customer satisfaction and obtaining
customer re-use intention are key to gaining sustainable competitive advantages and …

Purpose Though extant literature has identified goods-based brand image (GBBI) and
services-based brand image (SBBI) as drivers of business-to-business (B2B) loyalty, their …

Purpose Previous research has shown that business-to-business (B2B) brand image has
positive effects on customer loyalty. However, the results have been inconsistent because …

Purpose The purpose of this paper is to investigate the impact of logistics value-adding
services and perceived service quality on brand equity among B2B customers of a brewery …

Orientation: Many organisations find it difficult to implement supply chain risk management
(SCRM) processes successfully without the existence of trust in buyer–supplier …

Marketing academics and businesses consider the creation of brand equity to be
fundamental for differentiating products and achieving competitive advantage. Marketing …

Service convenience has undoubtedly gain substantial recognition for both goods and
service industries within recent years towards forging an enduring competitive advantage …