Purpose Data-driven marketing is replacing conventional marketing strategies. The modern
marketing strategy is based on insights derived from customer behavior information …

The act of self-regulation, also referred to as self-control, is antithesis to profligacy. Self-
regulation is central to human behavior and is the core of a well-functioning society …

The COVID-19 pandemic has increased negative emotions and decreased positive
emotions globally. Left unchecked, these emotional changes might have a wide array of …

As overconsumption has negative effects on ecological balance, social equality, and
individual well-being, reducing consumption levels among the materially affluent is an …

In this era of razor-edge competition, marketers strive to outperform their rivals by improving
their brands. Increasing brand coolness may be the best way to do it. This study used a …

Purpose By drawing on protection motivation theory, this study explores consumers'
motivation to engage in adaptive behaviour envisioned through a transition from offline to …

This empirical research investigated the structural relationships between social media
influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived …

Purpose While language is vital for a successful service exchange, it can also become a
source of vulnerability if one party is a non-native speaker in an inter-culture service …

Drawing from evolutionary psychology of anthropomorphism and social phobia, two
between-subjects experiments examined the effects of different types of customer service …

Purpose–To understand more deeply user decisions in the context of online transportation,
this research aims to analyze the key factors that influence user decisions, including price …