Pandemics have been an unfortunate but consistent facet of human existence over
centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency …

Online influencer marketing (OIM) has become an integral component of brands' marketing
strategies; however, marketers lack an adequate understanding of its scope, effectiveness …

Purpose This study aims to empirically analyze the effects of marketing communications,
such as advertisement/promotion and social network service (SNS) content, on consumer …

Previous research on corporate social responsibility (CSR) and firm innovativeness and
their impact on financial performance has focused on firms' actions (ie, what firms do) …

Many companies are now using social media such as Facebook for advertising and
marketing purposes. To understand how using social media affects a company's business …

This research examines the impact of online display advertising and paid search advertising
relative to offline advertising on firm performance and firm value. Using proprietary data on …

This study evaluates the efficiency of US firms' working capital management (WCME) by
employing the data envelopment analysis technique (DEA). This study uses regression …

Marketing excellence is a foundational principle for the discipline that is gaining increasing
attention among managers and investors. Despite this, the nature of marketing excellence …

Despite the stakeholder view's growing popularity among marketing academics and
managers, stakeholder marketing is still in its infancy. This research invigorates stakeholder …

Neuroscience has revealed the importance of emotion in the human cognitive process. For
the first time, a GfK-EMO Scan, a facial expression recognition software developed by the …