This study contributes towards service quality knowledge. The effects of customer
relationship management (CRM) dimensions on service quality were investigated based on …

This study examines the mediating role of service quality between customer relationship
management (CRM) performance dimensions and the marketing performance of Jordanian …

This study investigates the impact of top management commitment on operational
performance through green manufacturing, supplier integration, and customer integration …

In today's highly competitive airline industry, understanding the factors that influence
customer loyalty is paramount for airline companies seeking to maintain a competitive edge …

In recent times, there has been a significant decline in hotel occupancy rates, and this is
primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking …

The purpose of this study was to appraise the prevailing status of customer relationship
management (CRM) practices in university libraries of Pakistan to increase strong and …

Increasingly, digitization is seen as a strategic approach for firms to improve their
performance. Recent studies have indicated a failure in the digital transformation process …

Abstract Development in information technology helps companies to build customer
databases, perform database marketing, and do relationship management. The study …

The purpose of this study is to find out relationship between customer relationship
management (CRM) practices and barriers in university libraries of Pakistan. The study also …

The purpose of this research is to investigate the influence of supply chain management
methods on competitive advantage in Saudi Arabian manufacturing firms, with a particular …