Neuromarketing is a growing multidisciplinary area that combines consumer behavior,
neuroscience, and economics to give the tourism industry with new methods that are more …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

In this provocative, consequential book, Couldry and Mejias theorize the dynamics of
change in contemporary capitalism as grounded in a new form of data colonialism. They …

A Dark Pattern (DP) is an interface maliciously crafted to deceive users into performing
actions they did not mean to do. In this work, we analyze Dark Patterns in 240 popular …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional
magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …

Neuromarketing is an emerging field in which academic and industry research scientists
employ neuroscience techniques to study marketing practices and consumer behavior. The …

Consumers' food choices are often driven by reasons of which consumers are not fully
aware. Decision-making about food is influenced by a complex set of emotions, feelings …

This study aims to select the physiological and neurophysiological studies utilized in
advertising and to address the fragmented comprehension of consumers' mental responses …

This document aims to conduct a literature review in order to identify evolution and research
trends in the area of neuromarketing. To achieve this objective, a science mapping …