From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

JM Alcántara-Pilar, ME Rodriguez-López… - Journal of Retailing and …, 2024 - Elsevier
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

Significant factors affecting the quality of housing infrastructure project construction in Saudi Arabia using PLS-SEM

N Aljarallah, AM Alsugair, AS Almohsen, KS Al-Gahtani - Sustainability, 2023 - mdpi.com
Quality construction contributes to the overall sustainability of the built environment,
especially for infrastructure projects. High-quality housing infrastructure projects benefit …

Acceptance of ChatGPT by undergraduates in Sri Lanka: a hybrid approach of SEM-ANN

S Sabraz Nawaz, MB Fathima Sanjeetha… - … Technology and Smart …, 2024 - emerald.com
Purpose This study aims to investigate Sri Lankan Government university students'
acceptance of Chat Generative Pretrained Transformer (ChatGPT) for educational purposes …

Risk Interdependency Network Model for the Cost and Time of Pile Installation in Saudi Arabia, Using Partial Least Squares Structural Equation Modeling

NM Alsanabani, KS Al-Gahtani, AS Almohsen… - Applied Sciences, 2023 - mdpi.com
Pile construction projects cause significant time and expense overruns. The pile installation
activity is the primary reason for project underperformance and uncertainties. Additionally …

[HTML][HTML] Identifying the significant causes of waste of housing infrastructure projects in the Kingdom of Saudi Arabia

N Aljarallah, AM Alsugair, A Almohsen… - Alexandria Engineering …, 2024 - Elsevier
Construction waste issues have worsened globally due to the fast development of
construction activities. The environment, expenditures, duration, productivity, and social …

[HTML][HTML] Dynamic BIM Adoption Impact on Contract Cost Variance Factors Using PLS-SEM Techniques

KS Al-Gahtani, NM Alsanabani, AM Alsugair… - Applied Sciences, 2024 - mdpi.com
This paper investigates the Building Information Modeling (BIM) adoption impact on the
factors of Contract Cost Variance (CCV) over time. The study considers qualitative and …

Reduce Power Energy Cost Using Hybrid Six Sigma Based on Fuzzy MADM: A Case Study in Mechanical Factory

ML Duc, P Bilik, R Martinek - IEEE Access, 2024 - ieeexplore.ieee.org
Production costs are always the top concern of company managers in improving production
and business efficiency. The cost of energy is one of the major costs that manufacturing …

Assessing ERP System Acceptance in the Hospitality Industry: An Application of the UTAUT 3 Model

IM Razzaq, M Saputra… - … International Seminar on …, 2024 - ieeexplore.ieee.org
In the rapidly digitizing landscape of the hospitality industry, the implementation of
Enterprise Resource Planning systems is pivotal for boosting operational effectiveness and …

Harmonic mitigation in multilevel inverters for power quality improvement in power system

T Karmakar, S Das Biswas, S Bhattacharjee… - AIP Conference …, 2024 - pubs.aip.org
Multilevel inverters have gained popularity over conventional two-level inverters in various
power applications due to their ability to generate high-quality output with low total harmonic …

Power Quality Event Classification with CNN-FFNN Embedding Fusion Method

A Wyawhare, J Chakraborty, AK Pati… - 2024 IEEE Students …, 2024 - ieeexplore.ieee.org
The widespread application of grid-connected renewable sources, electric vehicle charging
systems, causes power quality disturbances (PQD) on AC sources. The PQD affects the …