Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
Purpose The purpose of this meta-analysis is to encapsulate the outcomes and generate
meaningful conclusions by examining the factors that influence consumers' purchase and …
meaningful conclusions by examining the factors that influence consumers' purchase and …
Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption
The transitory metaverse shows promise for retail and marketing, but further academic
research is needed to fully understand its dynamics. Despite previous exploration, empirical …
research is needed to fully understand its dynamics. Despite previous exploration, empirical …
[HTML][HTML] Effects of illuminance and correlated color temperature on emotional responses and lighting adjustment behaviors
This article presents a novel approach to assessing human reactions to indoor artificial
lighting and lighting adjustment behavior. Participants (n= 27) were each exposed to 17 …
lighting and lighting adjustment behavior. Participants (n= 27) were each exposed to 17 …
Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales
X Zhang, F Wang, X Cao - Journal of Retailing and Consumer Services, 2024 - Elsevier
Many firms use mobile applications and mobile websites to increase their product sales.
However, little is known about how to optimize these channels for maximum sales. We …
However, little is known about how to optimize these channels for maximum sales. We …
I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being
MJ Hossain, HJJ Chang, RP Jones - Journal of Retailing and Consumer …, 2025 - Elsevier
Clothing plays a crucial role in shaping a consumer's self-perception and identity,
particularly through its fit, which influences how comfortable and confident one feels in one's …
particularly through its fit, which influences how comfortable and confident one feels in one's …
Using immersive virtual reality to enhance social interaction among older adults: a multi-site study
Research examining older adults interactions with Virtual Reality (VR) and the impact of
social VR experiences on outcomes such as social engagement has been limited …
social VR experiences on outcomes such as social engagement has been limited …
Assessing the effects of illuminance and correlated color temperature on emotional responses and lighting preferences using virtual reality
This paper presents a novel approach to assessing human lighting adjustment behavior and
preference in diverse lighting conditions through the evaluation of emotional feedback and …
preference in diverse lighting conditions through the evaluation of emotional feedback and …
[PDF][PDF] Engaging the Shopper: Exploring the In luence of Interactive Technology in Window Displays on Consumer Behavior
Today's retail technology affects customer experiences and purchases. Interactive
technology allows companies to engage and fascinate customers across various …
technology allows companies to engage and fascinate customers across various …