Marketing scholars increasingly use web scraping and application programming interfaces
(APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the …

Can TV advertising affect societal outcomes beyond traditional marketing outcomes such as
sales and brand awareness? The authors address this question in the context of the COVID …

Hospital advertising has grown more than five-fold in the past two decades. However, unlike
detailing and advertising for prescription drugs, the topic of hospital advertising has been …

The evolution of our lives has forced changes to the healthcare system and consequently
established healthcare marketing as an essential element of health services, including …

This research proposes a simple, new technique to obtain truthful answers to sensitive,
categorical questions. The paired response technique (PRT) asks participants to merely …

Background Pharmaceutical spending on prescription drug promotion is considerable, and
exposure to advertising can influence demand and behavior. The US Food and Drug …

Although most countries forbid advertising medicine to patients," direct-toconsumer
advertising" has flourished in the United States over the past century. Research shows that …

Consumers are frequently exposed to drug injury lawsuit advertisements, which highlight the
potential dangers associated with a particular drug, with the intent to recruit potential lawsuit …

We evaluate whether and how branded TV product placement affects sales for cigarette
brands. We use data on product placement from TV shows and data on retail sales of …

National public health awareness campaigns that emphasize peer-to-peer support are
being increasingly adopted by governments and NGOs, but evidence on the effect of peer …