This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

Designing a digital marketing strategy that stimulates consumer engagement is vital and
challenging for digital marketers. Despite previous research on this topic, little is known …

While digitalization of cultural organizations is in full swing and growth, it is common
knowledge that websites can be used as a beacon to expand the awareness and …

In the continuously evolving environment of blockchain applications, decentralized finance
(DeFi) has been discerned as a favorable application among internet users. In this point of …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Data-driven marketing has emerged as a transformative force in modern marketing,
leveraging insights from data analysis to inform strategic decision-making. This chapter …

This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

The boom in the flow of information originated from customer activities. The Internet
enhanced it, and information and communication technologies have drastically transformed …

Με την πάροδο των ετών, οι βιβλιοθήκες ανεξάρτητα από το είδος τους, δείχνουν να
μετατοπίζουν την προσφορά των υπηρεσιών τους από τον φυσικό κόσμο, στον ψηφιακό. Πιο …