Understanding consumer's behaviour must take into account both product usage and the
situation in which it is used. Little research has combined these two areas. Means-end …

The paper uses the wine-quality ratings devised by James Halliday in his book Australia and
New Zealand Wine Companion 2000 as the dependent variable in a regression-based …

Purpose The purpose of this paper is to investigate if shared brands provide sustainable
competitive advantage according to an adapted valuable, rare, imitability/replaceability and …

Examines the alternatives available for the Champagne producers and marketers to
overcome the serious consequences the present recession has brought upon them …

Purpose–The purpose of this paper is to investigate the engagement of Australian
consumers when buying and drinking Champagne. Design/methodology/approach–The …

This study groups consumer's means-end chains according to the consumption situation,
rather than by consumer characteristics. It relies on a predictive clustering technique …

The termquality'is regularly used by those who produce, promote and consume wine.
However, the nature and features of wine quality are rarely explained. This study was …

This article seeks to understand the conceptual differences between different types of
shared brands in Brazil. The research was exploratory and qualitative. The results show that …

Ce mémoire a pour but d'étudier comment la complexité de l'étiquette d'une bouteille de vin
influence la perception du consommateur. Dans un premier lieu, nous allons résumer les …

This research presents a map of 955 studies about Brazilian Geographical Indications from
1996 to 2022, built through Methodi Ordinatio. Our findings reveal that studies are mostly …