Using means-end chains for analysing occasions-not buyers
J Hall, L Lockshin - Australasian Marketing Journal, 2000 - journals.sagepub.com
Understanding consumer's behaviour must take into account both product usage and the
situation in which it is used. Little research has combined these two areas. Means-end …
situation in which it is used. Little research has combined these two areas. Means-end …
What price quality? An investigation into the prediction of wine-quality ratings
I Horowitz, L Lockshin - Journal of Wine Research, 2002 - Taylor & Francis
The paper uses the wine-quality ratings devised by James Halliday in his book Australia and
New Zealand Wine Companion 2000 as the dependent variable in a regression-based …
New Zealand Wine Companion 2000 as the dependent variable in a regression-based …
Shared brands and sustainable competitive advantage in the Brazilian wine sector
VA Castro, JME Giraldi - International Journal of Wine Business …, 2018 - emerald.com
Purpose The purpose of this paper is to investigate if shared brands provide sustainable
competitive advantage according to an adapted valuable, rare, imitability/replaceability and …
competitive advantage according to an adapted valuable, rare, imitability/replaceability and …
The marketing of Champagne: the way forward
M Salolainen - International Journal of Wine Marketing, 1993 - emerald.com
Examines the alternatives available for the Champagne producers and marketers to
overcome the serious consequences the present recession has brought upon them …
overcome the serious consequences the present recession has brought upon them …
Champagne purchasing: the influence of kudos and sentimentality
AL Morton, C Rivers, S Charters… - … Market Research: an …, 2013 - emerald.com
Purpose–The purpose of this paper is to investigate the engagement of Australian
consumers when buying and drinking Champagne. Design/methodology/approach–The …
consumers when buying and drinking Champagne. Design/methodology/approach–The …
Investigating situational effects in wine consumption: a means-end approach
JM Aurifeill, PG Quester, J Hall, L Lockshin - 1999 - digital.library.adelaide.edu.au
This study groups consumer's means-end chains according to the consumption situation,
rather than by consumer characteristics. It relies on a predictive clustering technique …
rather than by consumer characteristics. It relies on a predictive clustering technique …
Perceptions of wine quality
SJ Charters - 2004 - ro.ecu.edu.au
The termquality'is regularly used by those who produce, promote and consume wine.
However, the nature and features of wine quality are rarely explained. This study was …
However, the nature and features of wine quality are rarely explained. This study was …
[PDF][PDF] Estratégias de marcas para setores brasileiros: diferenças conceituais entre indicação geográfica, marca coletiva e setorial
VA Castro, JME Giraldi - Revista Espacios, 2018 - ww.revistaespacios.com
This article seeks to understand the conceptual differences between different types of
shared brands in Brazil. The research was exploratory and qualitative. The results show that …
shared brands in Brazil. The research was exploratory and qualitative. The results show that …
[PDF][PDF] Comment la complexité de l'étiquette d'une bouteille de vin influence-t-elle la perception du consommateur
F Paquot, V Pison, G Pleyers - Louvain School of Management …, 2018 - dial.uclouvain.be
Ce mémoire a pour but d'étudier comment la complexité de l'étiquette d'une bouteille de vin
influence la perception du consommateur. Dans un premier lieu, nous allons résumer les …
influence la perception du consommateur. Dans un premier lieu, nous allons résumer les …
Brazilian Geographical Indications: A Map of Scientific Production from 1996 to 2022
R Paião de Campos, LL dos Santos… - Journal of Iberian and …, 2023 - Taylor & Francis
This research presents a map of 955 studies about Brazilian Geographical Indications from
1996 to 2022, built through Methodi Ordinatio. Our findings reveal that studies are mostly …
1996 to 2022, built through Methodi Ordinatio. Our findings reveal that studies are mostly …