During the last few decades, interest in organically produced food has steadily risen around
the world. Consequently, academic interest in better understanding the different motives and …

Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

Purpose The purpose of this paper is to explore the effect of consumption values (such as
functional value, emotional value and social value) on purchase intention of customers' …

This study aims to understand the consumption values that positively influence the adoption
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …

Despite the importance of understanding food consumption value from tourists' perspectives,
few studies have explored how experiencing local food in a destination shapes tourists' …

Food consumption is an important notion in the hospitality literature. Although its role in
gaining visitors' satisfactory travel experience and in affecting tourists' experiences of a …

Smart wearable devices have become one of the most popular interactive items in the
“smart” era that prioritizes “mobility.” There is significant scholarly interest in not only …

E-commerce has brought new opportunities to expand sales channels for fresh products.
However, China's fresh food e-commerce platforms currently have a low repurchase rate …

Smart tourism and the sharing economy within it are transforming human lives and are
considered a huge innovation in the industry. This change inevitably creates huge …

Public sectors are utilizing AI-based self-service technology (SST) at an accelerating rate,
given its potential for improving work efficiency and user experience, reducing service costs …