The interpretation of a percentage change often hinges on the base value to which it is
attached. The authors identify a tendency among consumers to neglect base values when …

This study aims to analyze the impact of electronic word of mouth and brand image on
online purchasing decisions moderated by price discounts. This study uses a quantitative …

Purpose This paper aims to analyze value co-creation (VCC) in new product development
from consumer's perspective. It offers a holistic approach to consumers' VCC behavior with …

Purpose–The purpose of this paper is to conduct an exploratory analysis of low‐income
women consumers' consumption of low‐involvement grocery products, and to explore the …

This research evaluates the impact of sales promotional tools, namely coupon, price
discount, free sample, bonus pack, and in‐store display, on product trial and repurchase …

Purpose–To evaluate the awareness and behaviours of Malaysian consumers towards
sales promotional tools such as, coupons, price discount, free samples, bonus packs, and in …

Despite the widespread use of “buy one get one free”(BOGOF) and “multi-unit price”(MUP,
eg., buy two get 50% off, 2 for $ Y/2) promotions in the hospitality industry, no prior research …

ABSTRACT A stimulus-response model of location-based social network marketing is
conceptualized based on an exploratory investigation. Location-based social network …

Larger food packages are often preferred by consumers because they are associated with a
decrease in per unit costs and therefore may lead to monetary savings. In this research, we …

The market for organic products is constantly growing, but successfully promoting them
remains a controversial issue. Marketing research shows that organic products such as fruits …