Influencer marketing has evolved into a trend within marketing, and is increasingly receiving
well-deserved attention. Academic literature has documented the benefits of influencer …

The rapidly evolving landscape of influencer marketing, particularly within the cosmetics
industry, underscores the need to dissect the dynamics between influencer credibility and …

The use of attractive models as a means to grab consumers' attention and influence their
product evaluations and purchase intentions is a common occurrence among advertisers …

Résumé Ce travail de mémoire s' intéresse à l'impact de l'endossement publicitaire par des
célébrités sur le consommateur, et plus précisément sur sa relation avec la marque …

Kesejahteraan keluarga pasca pensiun adaah hal yang diinginkan oleh setiap orang
setelah selesainya masa purna tugas (pensiun). Pasalnya penghasilan seseorang di masa …