In the increasingly complex retailing environment, more and more retailers operate in more
than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic …

Customers often evaluate products at brick-and-mortar stores to identify their “best-fit”
product but buy it for a lower price at a competing online retailer. This free-riding behavior by …

Showrooming, the phenomenon of consumers visiting a brick-and-mortar (B&M) store to
learn about products but then buying online to obtain lower prices, is attracting increased …

The Review of Marketing Research annual series provides current, state-of-the-art articles
by the marketing field's leading researchers and academicians. In contrast to other research …

We study a model where each competing firm has a target segment where it has full
consumer information and can exercise personalized pricing, and consumers may engage …

This paper studies sales effort coordination for a supply chain with one manufacturer and
two retail channels, where an online retailer offers a lower price and free-rides a brick-and …

Constructing online platform can effectively change the traditional booking behavior of
shipper into the coexistence of offline and online platform while it also causes the intensified …

Deviations between consumers' information gathering and purchase channels may lead to
showrooming and webrooming, where the former refers to obtaining product information in a …

With a posterior price matching (PM) policy, a seller guarantees to reimburse the price
difference to a consumer who buys a product before the seller marks it down. Such a policy …

In this paper, we develop a duopoly game using the Hotelling model, in which customers are
uniformly distributed along the Hotelling line, and a brick-and-mortar retailer who sits on the …