Voice mechanisms in organizations provide an opportunity for employees to have a say
about their work. As new digital mechanisms, such as social media (SM), are being …

In recent years, employee advocacy has evolved as a hot topic that has generated a lot of
buzz in todayös public relations, marketing, and business circles. In spite of the growing …

Purpose To advance the theoretical understanding of employees' advocacy on social media,
this study aims to propose and test an integrative model that incorporates individual and …

This paper scrutinizes the use of employee advocacy—the voluntary promotion of an
organization and its goods and services by its workforce—as a marketing tool. By means of …

This study focuses on employees' negative communication behaviors on anonymous social
media and explores the effects of organizational antecedents on reducing their motives …

This study aims to examine how employees engage in different types of negative information
sharing behaviors about their organization, namely, negative megaphoning, in response to …

Purpose This study explores the link between internal corporate social responsibility (CSR)
and employee advocacy intention in the anonymous online environment, viewing the …

Employees' work-related social media posts can serve as persuasive sources of
organizational information. Limited research has shown, however, how such posts shape …

The chapter develops a typology of eight different expected employee communication roles
based on literature in public relations (PR), corporate communication and related fields. As …

Start-ups differ from established organizations in having limited routines and undergoing
constant change that shapes their communicative structures. Although they are dependent …