The terms gift and gifting are rarely formally defined, but are associated with something
given without receiving payment, often in the expectation of reciprocation and of changing …

Trust is typically portrayed as beneficial to all concerned; something which is inherently
good. In this article we focus on interpersonal trust and argue that, while there are …

Although price discounts are by far the most common form of sales promotions employed by
firms, the increasing use of premiums as a promotional strategy may imply that they are …

Purpose–This study aims to analyse what type of premium, hedonic or utilitarian, is preferred
in a promotional context. Additionally, it seeks to examine the role of affective and cognitive …

Purpose–The objective of this paper is to better understand the factors that influence
consumers' responses toward gift promotions. Specifically, the aim is to analyse four …

Purpose–The aim of this paper is to shed light on the determinants of consumers'
evaluations and purchase intentions of gift promotions. Factors analysed relate to the …

For good or bad, shopping and gifting are intertwined. This research looks at sources of
gratification associated with shopping for gifts. More particularly, the roles played by general …

Retailers often use the promotion strategy of offering supplementary products (eg, free gift,
bundle) to attract consumers and increase sales. Despite the growing literature on the …

We consider a two-period pricing model in which a seller offers freebies along with the
product when making advance sales, and production is constrained by capacity. The seller …

Although most meetings offer free giveaways to attendees, the role these giveaways plays in
influencing attendees' behavioral intentions has received limited attention. This study …