Reasoning is generally seen as a means to improve knowledge and make better decisions.
However, much evidence shows that reasoning often leads to epistemic distortions and poor …

Electronic word-of-mouth (eWOM) is prevalent in today's lodging market and has potential to
influence consumers' decision making. This study investigated how the presence of online …

This work examines the process through which thrift versus prestige goals can
nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious …

Why, during a decision between new alternatives, do people bias their evaluations of
information to support a tentatively preferred option? The authors test the following 3 …

At all levels of information processing in the brain, neural and cognitive structures tend
towards a state of consistency. When two or more simultaneously active cognitive structures …

We propose that when predicting future behavior, consumers selectively (but unwittingly)
test the hypothesis that they will behave ideally. This selective hypothesis testing …

This paper introduces a technique for improving preference assessment by reducing the
influence of context on preferential choices. We propose that a decision maker who is …

A persistent problem in the assessment of the risk of an event is a bias driven by the
desirability of different outcomes. However, such a desirability bias should not occur in the …

This study investigates the amount and valence of information selected during single item
evaluation. One hundred and thirty-five participants evaluated a cell phone by reading …

In general, consumers establish a preference for one product early in a decision process.
When this preference does not include consideration of product prices, the currently …