With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …

Brand activism, defined as a brand's act of taking a public stand on sociopolitical issues, has
emerged as a new marketing tactic in recent years. Many brands use social media to …

Influencer marketing involves multiple stakeholders. Research, however, has predominately
explored key influencer marketing concepts, such as disclosure for native advertising from a …

In journalism studies, news is still closely tied to journalistic institutions. However, the rise of
digital platforms as gateways to news, catalyzing processes of dedifferentiation, challenges …

Influencer marketing has become a mainstream advertising format on the internet. However,
only a handful of studies focused on its ethical dilemmas. This experimental work examines …

Native advertising has become an increasingly important revenue component for many
online journalism publications. Because Web consumers engage in advertising avoidance …

Özet Günlük yaşamda önemli bir yer tutan haber; gündemle, çevrede gerçekleşen olaylarla,
farklı gelişmelerle ilgili bilgilenmeye yardımcı ve hatta alınan kararlara etki edebilme …

Influencer marketing is a highly favoured avenue for brands to advertise their products and
is a form of native advertising given how easily it blends into social media content …

Mit dem fundamentalen Wandel des Nachrichtenökosystems und damit einhergehenden,
multiplen Entdifferenzierungsprozessen stellt sich die Frage, wie differenziert das …

Consumers may not recognize the advertising nature of the sponsored social media posts
published by an influencer. Building on the persuasion knowledge model and the CARE …