Online impulse buying has drawn increasing scholarly attention across disciplines.
However, little effort has been made to evaluate the status of research and consolidate the …

Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …

Depending on the improvements of information technology e-commerce and e-marketing
have become very important concepts, making online shopping very popular. As a result of …

This study examines the factors leading to online loyalty, in terms of brand effects (ie brand
innovativeness and brand love) as well as website effects (ie visual appeal, perceived …

The development of information technology has brought the changes to the rapid growth
and competition of online website stores in Indonesia. Online store businesses are …

To meet daily wants and needs, consumer conducted shopping. The development and
innovation of technology in this era resulted shopping no longer only done in supermarket …

The purpose of this study was to examine the relationship between services marketing mix
(product, price, place, promotion, people, process and physical evidence) on customer …

There is growing evidence that product introductory information plays a crucial role in online
consumer purchase behavior. However, existing researches on the effect of introductory …

Small private colleges provide an important service to society while operating in a dynamic
and competitive environment. The inability to operate in a manner that delivers desirable …

The emergence of the Chinese online marketplace has stimulated the increasing popularity
of recommender systems among websites as a tool that assists consumers to reduce …