Millennials are avid users of technology giving them a platform to transition from local to
global buyers via social media use therefore blurring boundary between consumer private …

Consumer attitudes play a crucial role in steering behavioral adoption, forming the essence
of human behavior. Attitudes toward brand loyalty, particularly for low-involvement products …

As millennials increasingly turn to online platforms for brand purchases, even for low-
involvement products, the pivotal role of social media in strengthening brand loyalty …

This study models and examines the influence of the most important market factors on the
sales of one of the four strongest brands in the brewing industry in Bulgaria. The monthly …

This study investigated the influence of customer dispositions, enablers, and socio-cultural
factors on toothpaste brand loyalty among millennials in Kenyan private universities. The …

This study investigates the impact of three factors in brand equity including (1) brand
awareness,(2) perceived quality, and (3) brand association on the customer loyalty of the …

Ethiopia's Beer market has shown substantial growth with numerous new brands introduced
in the past few years. The purpose of this study is to examine factors affecting market share …

The purpose of this study was to examine factors that affecting customer loyalty within beer
industry in case of Addis Ababa City. The study focused on four determinants namely; …

It is often argued that the extent of customer loyalty affects the level of firm performance and
competitiveness. Therefore, understanding the determining factors affecting customer loyalty …