Highlights•A review of research on Global Warming's Six Americas since 2008.•Audience
segmentation can advance communication theory and practice.•The Six Americas …

Changing human behavior and attitudes are key to conserving global biodiversity. Despite
evidence from other disciplines that strategic messaging can influence behavior and …

Audience segmentation has long been used in marketing, public health, and
communication, and is now becoming an important tool in the environmental domain as …

People's attitudes toward climate change differ, and these differences may correspond to
distinct patterns of media use and information seeking. However, studies extending …

Engaging the public about mitigating or adapting to climate change threats poses significant
challenges for scientists, policy makers, and others responsible for developing …

Using a national probability sample of over 6,000 New Zealanders, this study examines
socio-structural and psychological variables underpinning core climate change beliefs …

People vary considerably in terms of their knowledge, beliefs, and concern about climate
change. Thus, an important challenge for climate change communicators is how to most …

Public perception of climate change can either facilitate or hinder the implementation of
climate policies. This perception is dependent on a number of influencing factors, called …

Building public will for climate action requires designing messages for different audiences.
Previous studies that identified groups based on similar beliefs, behavior, and political …

This study examines how unique audience segments within the Canadian population think
and act toward climate change, and explores whether and how the level of audience …