Communication During a Pandemic: An Analysis Through the Lenses of Brand Management Strategy
CL Carvalho, B Barbosa - Digital Services in Crisis, Disaster, and …, 2021 - igi-global.com
Although the literature on crisis communication is quite vast, business communication
related to global crises (eg, natural disasters) is largely unexplored. This chapter aims to fill …
related to global crises (eg, natural disasters) is largely unexplored. This chapter aims to fill …