Pengaruh Brand Attachment Terhadap Repurchase Intention Dengan Brand Commitment Sebagai Variabel Intervening Pada Customer Crunchaus Salads
A Fonny, TNB Tandijaya - Jurnal Manajemen …, 2022 - jurnalpemasaran.petra.ac.id
Nowadays, business competition have been increasingly fierce. Brands must be able to
establish close relationships with consumers to win the market. One of the customer-brand …
establish close relationships with consumers to win the market. One of the customer-brand …
Eco-guilt in tourism: Do tourists intend to behave environmentally friendly and still revisit?
Although the role of (eco) guilt is relatively well-established in the literature on
environmentally-friendly behaviors, little empirical research has been dedicated to this topic …
environmentally-friendly behaviors, little empirical research has been dedicated to this topic …
Consumers' Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models
Online-to-offline (O2O) commerce is a specific form of omnichannel retailing, wherein
consumers search and purchase online and then consume offline. There are many different …
consumers search and purchase online and then consume offline. There are many different …
Service quality and store design in retail competitiveness
Purpose This paper aims to analyse the importance of service quality and store design as
critical variables to promote differentiation and make consumers feel satisfied and committed …
critical variables to promote differentiation and make consumers feel satisfied and committed …
[PDF][PDF] The effect of benefits offered and customer experience on re-use intention of mobile banking through customer satisfaction and trust
D Febrian, M Simanjuntak… - Jurnal Keuangan Dan …, 2021 - researchgate.net
This study analyzes the effect of benefits offered and customer experience on the re-use of
mobile banking through customer satisfaction and trust as mediating variables. This study …
mobile banking through customer satisfaction and trust as mediating variables. This study …
How perceived local iconness of culturally mixed products enhances purchase intention: the mediating role of consumer perceived value
W Zeng, E Kim - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This study investigates the underlying mechanism through which perceived local
iconness increases customers' purchase intentions for culturally mixed products …
iconness increases customers' purchase intentions for culturally mixed products …
The influence of the Generation Z's perception and psychological ownership on repurchase intention of e-shopping: Evidence from Vietnam
TND Nguyen, DS Hoang… - Journal of Eastern …, 2022 - publikace.k.utb.cz
One of the most significant achievements of Information Communication Technology (ICT) in
commerce is e-shopping, which changes shopping behavior in the retail sector. This …
commerce is e-shopping, which changes shopping behavior in the retail sector. This …
The effect of marketing mix and brand image on customer loyalty of remixed mortar
M Simanjuntak, U Sumarwan… - Independent journal of …, 2020 - dialnet.unirioja.es
The study aimed to analyze the effect of the marketing mix (product, price, location,
promotion, service, human resources, and physical evidence) and brand image of premixed …
promotion, service, human resources, and physical evidence) and brand image of premixed …
The effect of design of restaurant on customer behavioral intentions
N Nusairat, Q Hammouri, H Al-Ghadir… - Management …, 2020 - m.growingscience.com
This study investigates the mechanism by which customers' affective and cognitive states
drive their behavioural intentions towards upscale restaurants. With stimulus-organism …
drive their behavioural intentions towards upscale restaurants. With stimulus-organism …
Gen z and their sustainable shopping behavior in the second-hand clothing segment: Case study of the Slovak Republic
J Mazanec, V Harantová - Sustainability, 2024 - mdpi.com
The fashion industry is an integral part of people's lives with different purchasing behaviors
depending on age and education. In this paper, we focused on the perception of online …
depending on age and education. In this paper, we focused on the perception of online …