Pengaruh Brand Attachment Terhadap Repurchase Intention Dengan Brand Commitment Sebagai Variabel Intervening Pada Customer Crunchaus Salads

A Fonny, TNB Tandijaya - Jurnal Manajemen …, 2022 - jurnalpemasaran.petra.ac.id
Nowadays, business competition have been increasingly fierce. Brands must be able to
establish close relationships with consumers to win the market. One of the customer-brand …

Eco-guilt in tourism: Do tourists intend to behave environmentally friendly and still revisit?

F Bahja, M Hancer - Journal of Destination Marketing & Management, 2021 - Elsevier
Although the role of (eco) guilt is relatively well-established in the literature on
environmentally-friendly behaviors, little empirical research has been dedicated to this topic …

Consumers' Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models

P Yao, MF Sabri, S Osman, N Zainudin, Y Li - Sustainability, 2023 - mdpi.com
Online-to-offline (O2O) commerce is a specific form of omnichannel retailing, wherein
consumers search and purchase online and then consume offline. There are many different …

Service quality and store design in retail competitiveness

S Faria, JMS Carvalho, VT Vale - International Journal of Retail & …, 2022 - emerald.com
Purpose This paper aims to analyse the importance of service quality and store design as
critical variables to promote differentiation and make consumers feel satisfied and committed …

[PDF][PDF] The effect of benefits offered and customer experience on re-use intention of mobile banking through customer satisfaction and trust

D Febrian, M Simanjuntak… - Jurnal Keuangan Dan …, 2021 - researchgate.net
This study analyzes the effect of benefits offered and customer experience on the re-use of
mobile banking through customer satisfaction and trust as mediating variables. This study …

How perceived local iconness of culturally mixed products enhances purchase intention: the mediating role of consumer perceived value

W Zeng, E Kim - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This study investigates the underlying mechanism through which perceived local
iconness increases customers' purchase intentions for culturally mixed products …

The influence of the Generation Z's perception and psychological ownership on repurchase intention of e-shopping: Evidence from Vietnam

TND Nguyen, DS Hoang… - Journal of Eastern …, 2022 - publikace.k.utb.cz
One of the most significant achievements of Information Communication Technology (ICT) in
commerce is e-shopping, which changes shopping behavior in the retail sector. This …

The effect of marketing mix and brand image on customer loyalty of remixed mortar

M Simanjuntak, U Sumarwan… - Independent journal of …, 2020 - dialnet.unirioja.es
The study aimed to analyze the effect of the marketing mix (product, price, location,
promotion, service, human resources, and physical evidence) and brand image of premixed …

The effect of design of restaurant on customer behavioral intentions

N Nusairat, Q Hammouri, H Al-Ghadir… - Management …, 2020 - m.growingscience.com
This study investigates the mechanism by which customers' affective and cognitive states
drive their behavioural intentions towards upscale restaurants. With stimulus-organism …

Gen z and their sustainable shopping behavior in the second-hand clothing segment: Case study of the Slovak Republic

J Mazanec, V Harantová - Sustainability, 2024 - mdpi.com
The fashion industry is an integral part of people's lives with different purchasing behaviors
depending on age and education. In this paper, we focused on the perception of online …