Improvement of crop varieties can be a powerful strategy for addressing food, nutrition, and
climate challenges in the Global South if it is guided by market intelligence. We conducted a …

Recent legislation by the United States and European Union governments now mandates
the provision of country-of-origin (COO) information at the point of purchase for a variety of …

Hedonic pricing analysis is conducted to determine the implicit values of various attributes in
the market value of a good. In this study, hedonic pricing analysis was applied to measure …

This study was undertaken to examine empirically consumer attitudes towards local and
imported products in a developing country market. A survey was conducted to elicit …

Worldwide rice production totaled 481 million metric tons in 2011, including 7.1% in trade.
Fragrant rice is estimated to account for 15-18% of the rice trade procuring the highest prices …

Consumers' perception toward rice was studied using a word association task in Korea,
Japan, Thailand and France. A total of 195 participants from four countries were asked to …

Purpose–The study was conducted with the aim of understanding brand awareness among
consumers and analyzing the attitude of consumers towards selected branded commodity …

Vietnam plays an important role in bearing global food security. However, Vietnamese rice
farmers face several challenges, including pressures to develop sustainable livelihoods …

Pulau Jawa merupakan wilayah dengan jumlah penduduk terbanyak sekaligus konsumen
beras tertinggi di Indonesia. Sampai saat ini beras yang banyak dikonsumsi oleh penduduk …

Geographical indication (GI) labeling is used to represent information about specific
geographical origins of target products. This study aimed at determining the impact of GI …