This study explores the quality perception of specialty beers (SBs) in Italy, Spain and
Poland. Five-hundred and fifty mainstream beer consumers were enrolled in this study (two …

This research identifies the extent to which individual marketing mix elements are adapted
for international markets and how company, industry, and market factors influence the level …

Purpose The purpose of this paper is to explore how health consciousness and skepticism
toward health claims are related to perceived healthiness and willingness to buy functional …

The purpose of this study is to demonstrate how packaging postponement can be effectively
leveraged in a dynamically changing diverse retail market where responsiveness is key. The …

Purpose The purpose of this paper is to analyse to what extent industry, year and firm effects
influence the profitability of the firms operating in the Czech food processing industry. The …

Purpose This study seeks to empirically and theoretically show how and why food chain
specific advantages along with country-specific and firm-specific advantages impact the …

The paper develops a composite framework for buying packaging for fashion footwear
products that includes logistics, marketing and the Fashion Store Concept. A qualitative …

Purpose–The purpose of this paper is to provide insights into, and guidance on, how to
balance packaging standardisation and adaptation strategies in different markets in the fast …

Companies marketing their products and/or services overseas are faced with the decision of
whether to standardize or adapt their product offerings. This decision concerns firms …

This paper proposes a model showing how response self-relevance shapes the use of
abstract product attributes in the consumer response (ie, evaluation and choice) to a set of …