Deficit of digital orientation among service-based firms in an emerging economy: a resource-based view

J Amoah, AB Jibril, MA Odei… - Cogent Business & …, 2023 - Taylor & Francis
Digital technologies are essential tools that Service-based firms can integrate into their
business to transform their operations. However, in the emerging countries' perspective …

ESM adoption for marketing purposes in organizations: the TOE framework

M Olfat - Journal of Promotion Management, 2024 - Taylor & Francis
This research, utilizing the technology-organization-environment (TOE) framework, aimed to
examine the roles of technological competence, top management support, coercive …

[HTML][HTML] Determinants of social media adoption among SMEs in Syria: Analyzing depth of usage through the TOE framework

RM Daood, EO Oppong, J Wang - Open Journal of Business and …, 2024 - scirp.org
Small and medium-sized enterprises (SMEs) are pivotal to the economic development of
both small and large economies. The performance and operation of these SMEs are …

Factors influencing the evolution of information ecosystems: an institutional theory perspective

TC Lin, ML Yeh - Aslib Journal of Information Management, 2024 - emerald.com
Purpose The ecosystem concept has attracted attention in information system research to
explain business competition, innovation and many other emerging phenomena. Existing …

How does SME social media adoption drive marketing performance?

H Amegbe, NPG Zungu, ES Asamoah - African Journal of Inter …, 2023 - journals.co.za
This study presents an integrated model investigating the dynamics of small and medium
enterprise (SME) social media adoption and its impact on SME marketing performance …

Digital Marketing Sebagai Pengungkit Kinerja UMKM

I Yuswono, A Turmudhi, Y Ristianawati… - Jurnal Pengabdian …, 2024 - journal.adpebi.com
This activity aims to strengthen the abilities and skills of MSME (Micro, Small, and Medium
Enterprises) actors in using digital technology to market their products and services …

Strategies to Integrate Social Media Into Business Operations

NF Andrews - 2023 - search.proquest.com
Small and medium-size enterprises (SMEs) are essential to the survival of the Bahamian
economy, but only 21% of SMEs are integrating social media into their marketing operations …

Social Sustainability Index: A Social Impact Scoring Model Adapted to the Swedish Real Estate Industry

S Fridström, G Magnusson Thieurmel - 2024 - diva-portal.org
Social sustainability is increasingly recognized as a pressing concern in Sweden today, not
only for politicians but also for the business sector and citizens alike. Its significance is …

GRI–ett verktyg för företag att fabricera en hållbar verklighet?

L Aakerlund, H Sjöberg - 2023 - diva-portal.org
I samhället finns ett stort fokus på hållbarhet och att företagen ska bidra till den hållbara
utvecklingen. Ett sätt att göra detta är genom en transparens mellan företaget och dess …

Verkostojohtaminen vienninedistämisessä: Kehittäminen ja haasteet verkostotoiminnassa

R Hirsimäki - 2023 - osuva.uwasa.fi
Verkostojohtamista ilmenee yhteiskunnan monilla sektoreilla ja verkostoissa eri toimijat ovat
tiiviissä yhteistyössä yhteisten tavoitteiden puolesta. Toimiakseen verkosto tarvitsee …