Affective outcomes of membership in a sport fan community
B Mastromartino, JJ Zhang - Frontiers in psychology, 2020 - frontiersin.org
In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …
management–understanding the role that emotion plays for members of sport fan …
Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer
Purpose This study aims to examine the influence of five sports celebrity personality (SCP)
attributes–attractiveness, expertise level, credibility, trustworthiness and character–on …
attributes–attractiveness, expertise level, credibility, trustworthiness and character–on …
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
Purpose This study aims to test the role of branded content marketing on YouTube in brand
building and explicates the mechanism through which brand content influences brand …
building and explicates the mechanism through which brand content influences brand …
Do fans care about the activist athlete? A closer look at athlete activism effect on brand image
US professional athletes increasingly have engaged in athlete activism. Such actions have
elicited a wide range of responses from sport fans, calling into question whether an athlete's …
elicited a wide range of responses from sport fans, calling into question whether an athlete's …
An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
B Frank, S Mitsumoto - European Sport Management Quarterly, 2023 - Taylor & Francis
Research question According to past research, the effectiveness of athlete endorsements of
advertised products is low on average and strongly depends on the context. This article …
advertised products is low on average and strongly depends on the context. This article …
Endorsement and promoting sport and physical activity to young people: exploring gender and the career status of athlete endorsers
ABSTRACT Rationale/Purpose We investigated the role of gender (both endorser and
audience) and career status on young people's attitude, participation intention and …
audience) and career status on young people's attitude, participation intention and …
Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes' engagements in social and …
Y Noh, NY Ahn, AJ Anderson - European Sport Management …, 2023 - Taylor & Francis
ABSTRACT Research Question We aimed to explore consumers' perceptions of two athletes
and athletes' engagements in social and political advocacy. Research Methods We …
and athletes' engagements in social and political advocacy. Research Methods We …
Micro-meso-macro framework: a three-layered approach to understand brand pride
Purpose This study aims to develop a micro-meso-macro framework of brand pride to
understand brand pride, its forms, characteristics and the interdependence of this construct …
understand brand pride, its forms, characteristics and the interdependence of this construct …
Exploring the explicit and implicit appeal of retro sport logos
The current multi-study examination explored explicit and implicit appeal of a prominent form
of retro sport marketing: retro team logos. Study 1 utilized the stimuli-organism-response …
of retro sport marketing: retro team logos. Study 1 utilized the stimuli-organism-response …
Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
Abstract In 2007, the European Commission introduced the term “dual career”(DC) to
indicate the specific challenges elite sportspersons face in combining a sports career with a …
indicate the specific challenges elite sportspersons face in combining a sports career with a …