To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …

In the customer-oriented enterprise environment, data mining business intelligence (BI)
performs key functions that enable business organizations to determine investment risks and …

To analyse the mediating effect of IT Capabilities on the Internet of Things and the e-supply
chain using empirical evidence from the automotive industry in the UAE. First, an empirical …

This study was designed to have an insight into the literature, both theoretical and empirical,
on the relationship of dependent variable Carbon dioxide (CO2) and independent variables …

In the present digital era, the telecom sector is becoming competitive with time. Thus, the
present research was designed to explore the impact of big data and IoT usage on product …

The main objective of this study was to examine the relationship among perceived
usefulness, technology factors, big data, digital marketing adoption and purchase intention …

Online social media platforms are important to improve the perception of brands. Therefore,
this research examined the Role of social media activities, namely customization …

Artificial intelligence (AI) and digital marketing have become increasingly intertwined in
recent years. While AI has the potential to revolutionize digital marketing by automating …

The purpose of present research is to analyze the impact of digital marketing and social
media marketing on e-WOM and Intention to Participate in Government organizations …

The research seeks to discuss and examine impact of digital sustainability and strategic
supply chain on competitive advantage. It also attempts to establish a model to mitigate the …