Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

This study aimed to systematically review and categorize studies on consumer behavior
based on theory of planned behavior (TPB), its core constructs, or extensions, and to provide …

Given the numerous environmental issues facing the hotel industry, there is growing
pressure to respond to them by implementing sustainable strategies such as green human …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

Achieving sustainable development is a significant hurdle that societies around the world
face in the present era. The on-going global discourse on sustainability revolves around the …

This paper investigates female shoppers' attitude and purchase intention toward green
cosmetics. Underpinned with an extended theory of planned behavior model, the research …

Consumer innovativeness refers to the tendency to purchase and use new products more
quickly and more often than other people, which reflects an important personality trait …

Since the beginning of 2020, the world has been hit by the SARS‐CoV‐2 virus that causes
Covid‐19. To hamper its spread, policymakers of many countries have put in place strong …