There is growing evidence that visual complexity plays a crucial role in consumer purchase
behavior. However, existing research on background visual complexity's effect on …

In the first wave of the COVID-19 pandemic, the rapid transmission of a novel virus and the
unprecedented disease-mitigation measures have elicited considerable stress in many …

While gamification has emerged as one of the most promising futuristic trends in e-
commerce, how it impacts consumers' impulse buying behavior remains largely …

With web advertising growing to be a huge industry, it is important to understand the
effectiveness of web advertisement. In this study we investigate the effects of web …

Both the use of Web sites and the empirical knowledge as to what constitutes effective Web
site design has grown exponentially in recent years. The aim of the current article is to …

As a result of the growth of the notions of collaborative consumption and sharing economy in
the tourism industry, this paper applies social exchange theory to investigate how the Airbnb …

Purpose The purpose of this paper is to explore the dimensions of online customer
experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context …

Drawing on theories of place identity and social identity, this study aims to fill a gap in place
identity studies regarding the effect of a place website on the destination image of …

Purpose In the context of a profound digital transformation, the need for social interactivity is
becoming fundamental for consumers on e-commerce sites. It allows them to interact with …

This study uses the attribution and signaling theory perspective to scrutinize the key impacts
of the determinants of corporate website favorability. In addition, this paper examines the …