In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

Orienting consumers toward organic eco-friendly beauty products is a societal challenge
that resonates with growing environmental concerns following COP 21, when entrepreneurs …

Increasing interests in the development of green purchase intentions have elevated the
importance of theories that explain the relationships between attitudes and intentions. The …

Nowadays, customer awareness on environment friendly products is getting improved and
there is an increase trend on green marketing strategy. The carried-out strategy has an …

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally
friendly halal cosmetic products | Emerald Insight Books and journals Case studies Expert …

Green products are crucial for a sustainable future. Without a strong understanding of
consumer intent toward green products and research gaps, translating the availability of …

The study aims to examine the impact of socio demographic, marketing mix and
greenwashing variables on the green purchasing intention (GPI) of Generation Z (Gen Z) …

Purpose The purpose of this study is to investigate the factors that influence eco-friendly
apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory …

The study aims to review the correlation of green advertising, green brand image and
customer green awareness on environmentally friendly products. Experiment is conducted …