Factors influencing consumer behavior toward green products: A systematic literature review
In the last few decades, humans have consumed more resources than in all of previous
history. Hence, we are living in times in which the topic of environmental protection is a …
history. Hence, we are living in times in which the topic of environmental protection is a …
Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trust
This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …
through green brand trust and image. It examines the correlation between six concepts …
Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development
R Lavuri, CJC Jabbour, O Grebinevych… - Journal of Environmental …, 2022 - Elsevier
Orienting consumers toward organic eco-friendly beauty products is a societal challenge
that resonates with growing environmental concerns following COP 21, when entrepreneurs …
that resonates with growing environmental concerns following COP 21, when entrepreneurs …
The effects of consumer attitude on green purchase intention: A meta-analytic path analysis
Z Zaremohzzabieh, N Ismail, S Ahrari… - Journal of Business …, 2021 - Elsevier
Increasing interests in the development of green purchase intentions have elevated the
importance of theories that explain the relationships between attitudes and intentions. The …
importance of theories that explain the relationships between attitudes and intentions. The …
The awareness of environmentally friendly products: The impact of green advertising and green brand image
D Alamsyah, N Othman… - Management Science …, 2020 - m.growingscience.com
Nowadays, customer awareness on environment friendly products is getting improved and
there is an increase trend on green marketing strategy. The carried-out strategy has an …
there is an increase trend on green marketing strategy. The carried-out strategy has an …
Factors influencing Muslim Generation Z consumers' purchase intention of environmentally friendly halal cosmetic products
Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally
friendly halal cosmetic products | Emerald Insight Books and journals Case studies Expert …
friendly halal cosmetic products | Emerald Insight Books and journals Case studies Expert …
The origins, evolution, current state, and future of green products and consumer research: a bibliometric analysis
Green products are crucial for a sustainable future. Without a strong understanding of
consumer intent toward green products and research gaps, translating the availability of …
consumer intent toward green products and research gaps, translating the availability of …
Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence …
RK Meet, N Kundu, IS Ahluwalia - Journal of Cleaner Production, 2024 - Elsevier
The study aims to examine the impact of socio demographic, marketing mix and
greenwashing variables on the green purchasing intention (GPI) of Generation Z (Gen Z) …
greenwashing variables on the green purchasing intention (GPI) of Generation Z (Gen Z) …
Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study
Purpose The purpose of this study is to investigate the factors that influence eco-friendly
apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory …
apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory …
Green advertising, green brand image and green awareness for environmental products
The study aims to review the correlation of green advertising, green brand image and
customer green awareness on environmentally friendly products. Experiment is conducted …
customer green awareness on environmentally friendly products. Experiment is conducted …