The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …

Purpose This study aims to examine the halal brand image, halal logo and halal awareness
of non-Muslim customers on attitude and behavioral intention. Design/methodology …

This study investigates the relationship between brand awareness, brand association,
perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from …

This study aims to determine how social brand engagement via social media platforms will
have an impact on brand equity and purchase intention towards brands in the field of …

This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI)
on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market …

The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …

This study investigates the relationship of service quality, food quality and image on
customer loyalty at a hotel restaurant in Terengganu, Malaysia. A cross-sectional …

The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic
literature review conducted according to the preferred reporting items for systematic reviews …

Penang foods become one of the attractions for the foreign tourists to visit Penang. This
study focuses on the relationship between quality and tourists' satisfaction of Penang …