Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

Games have been used as a learning tool for centuries. Gamification and game-based
learning are becoming more prominent in educational settings for several reasons. When it …

This study develops and tests an integrated model of the social impact and customer value
theories to understand how gamification of mobile money payment could generate customer …

Introduction: Gamification consists of the application of game elements and mechanics in
non-game contexts, such as education. The elements that can be included in a gamification …

Gamification is the act of applying game-design elements to transform activities, products,
services, and systems in a way that provides the kind of experiences similar to those offered …

Gamification uses principles extracted from games to elicit a unique game-like experience
for users in various settings, including learning, healthcare, and business. The 'gameful …

This study utilized a systematic-narrative hybrid strategy to overview the concept of skill gap
and its measuring approaches. Using the PRISMA guidelines, we conducted a systematic …

This study investigates the influence of barriers to value co-creation (VCC) on consumers'
resistance behavior in the online B2C retailing context. The study also examines the …

This article aims to undertake a bibliometric review along with a conceptual and intellectual
analysis of research on distance learning and e-learning. The purpose of this study is to …

Neuromarketing literature has grown remarkably in recent years. Although the field has
generated a diverse body of knowledge, we still find a dearth of studies classifying the …