Antecedents of sustainable SMEs in the social media space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) approach

J Amoah, J Belás, KA Khan, Z Metzker - Management & Marketing, 2021 - sciendo.com
Social media has become explosive, permeating every sphere of the socio-cultural lives of
individuals and businesses, and causing nations to technologically evolve. The dramatic …

Gastronomy as an effect of visitor loyalty: the Peruvian (Lima) case

RM Esparza Huamanchumo… - International Journal of …, 2023 - emerald.com
Purpose The purpose of this study is to analyse Peruvian cuisine in the context of visitors'
overall experience, focusing on the loyalty of tourists in terms of gastronomy, their …

Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory

AB Jibril, DE Adzovie - Journal of Foodservice Business Research, 2024 - Taylor & Francis
The purpose of the study is to examine the antecedents/predictors toward customers' desire
to choose a fast-food joint/base in a developing country (Ghana). The partial goal is to …

Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication's products and services? Evidence from …

C Attor, AB Jibril, M Chovancová - Innovative Marketing, 2022 - publikace.k.utb.cz
Social media marketing has vastly benefitted businesses, including the development of
brand identity via solid communication channels. Innovative marketing tools have proven …

Impact of touristic sustainability on satisfaction with touristic services in a world heritage city. The case of the equestrian show in Córdoba (Spain)

JA Fernández Gallardo… - Journal of Cultural …, 2024 - emerald.com
Purpose The main objective of this research is to analyze satisfaction with tourist services
linked to the concept of sustainability in the context of a visit to the so-called equestrian …

Street food vendor patronage in an emerging economy: An empirical study of undergraduates

PC Ezeh, IO Ezeuduji - Journal of International Food & …, 2024 - Taylor & Francis
Street food vending is becoming increasingly important globally, however, most studies on
dining outlet patronage focused on formal restaurants, especially in developed economies …

Flamenco Dance and Visitor Loyalty: The Case of Cordoba-Spain.

MD Pérez-González, R Hernández-Rojas… - TEM Journal, 2023 - ceeol.com
Flamenco dance is internationally recognized in the world. Its uniqueness based on
ancestral culture and tradition is a current projection of immemorial dances. Currently, it is …

Efficacy of Nigerian Energy Industry's CSI Initiatives on Sustainable Development Goals (SDGs) Optimization in Niger Delta Communities: A PLS-SEM Analysis

TA ABDULSALAM, RB TAJUDEEN… - … International Journal of …, 2024 - gijmss.com.ng
Nigeria ranked 146 out of 166 on the 2023 SDG index, scoring 54.3/100, despite a GDP per
capita of $5,408. The research investigates the effectiveness of Nigerian energy companies' …

Metodología y análisis de las enseñanzas de baile flamenco

MD Pérez González - 2023 - helvia.uco.es
Este trabajo ha sido todo un proceso de búsqueda, búsqueda de información para saber de
dónde partimos dónde estamos y saber a dónde queremos llegar. En el mundo de baile …

Feeding the Campus Craze: Unpacking the Influencers on University Students' Fast-Food Delivery Choices——An In-Depth Qualitative Exploration

DE Adzovie, AB Jibril, RH Adzovie - Journal of Intelligent …, 2023 - ojs.ukscip.com
One very essential tool for the success of any business operation is a good knowledge of the
consumer behaviour of its target. Consumer behaviour encompasses the various actions …