The ability to manage, integrate and learn from strategic alliances is essential in today's
interconnected and globalized economy. Despite the managerial relevance of alliance …

A firm's export market orientation has long been interest of several scholars and has
received theoretical and empirical research attention in the international business literature …

While the strategic use of social media (SM) for enhancing firm performance has attracted
much attention, little is known about it through the lens of business-to-business (B2B) small …

Servitization involves manufacturers developing service offerings to grow revenue and profit.
Advanced services, in particular, can facilitate a more service-focused organization and …

This study examines the role of artificial intelligence (AI) as a marketing strategy and
explains its contribution to firms and the factors influencing their development. The study …

This study extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to
a specific analysis of the moderators of the capabilities–performance relationship such as …

Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …

In an effort to approach the mixed findings regarding the relationship between a firm's
industrial service offering and its performance, this study analyzes the impact of the …

This study develops and empirically tests a model that links alternative strategic orientations
with firm performance, through the mediating effect of marketing capabilities. The influence …

Business relationships as well as the wider embedding network provide firms with crucial
resources for their resource base, thus the capabilities that allow firms to successfully …