There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …

Artificial intelligence (AI) permeates in service organisations as a tool to enhance
operational efficiency and improve customer experience. Reports show that most consumers …

Purpose This study aims to examine the relationships between the online communities'
characteristics and resilience to negative information (RNI) mediated by both brand …

In recent years, there has been growing awareness of the need for sustainability in the
hospitality industry. The hotel industry, in particular, has been identified as a significant …

Sustainability and environmental concerns have become increasingly important in the
business world, with organizations seeking to integrate sustainable practices and enhance …

Although employee engagement is essential to hotel performance, few studies have
identified context-specific manifestations of employee engagement in the boutique hotel …

This study investigated the effect of intrinsic motivation on hotel employees' helping behavior
and the moderating effect of leaders' trustworthiness on this relationship. Drawing on both …

Purpose This study aims to examine the antecedents of tourist citizenship behavior (TCB). It
also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB …

By integrating social exchange and social identity theories, this article examines the
mechanism through which employee perceived service climate enhances employee brand …

Despite the importance of the career future time perspective (CFTP) in shaping employee
work behavior and performance, we know little about how and when CFTP influences …