“Run Forrest Run!”: Measuring the Impact of App-Enabled Performance and Social Feedback on Athletic and Usage Outcomes
<? show [AQ ID= GQ2 POS=-18pt]?><? show [AQ ID= GQ5 POS= 12pt]?> Exercise-tracking
apps are digital tools for delivering personalized behavioral interventions. Despite the …
apps are digital tools for delivering personalized behavioral interventions. Despite the …
In Pursuit of Lost Subscribers: A Field Experiment on Effective Resubscription Strategies
CW Liu, X Liu, S Jiang, J Duan - Available at SSRN 4873436, 2024 - papers.ssrn.com
Many subscription-based platforms struggle with significant user churn rates and seek
effective strategies to re-engage lost subscribers. While discounts have shown effectiveness …
effective strategies to re-engage lost subscribers. While discounts have shown effectiveness …
When Negative Evaluation is No Longer Allowed: The Impact of Removing Downvote Option on Review-Generating Behavior
Y Yu, D Yin, W Khern-am-nuai - Available at SSRN 4660311, 2023 - papers.ssrn.com
Peer evaluation systems deployed on many user-generated content (UGC) platforms enable
users to upvote and downvote different pieces of content. However, platforms have …
users to upvote and downvote different pieces of content. However, platforms have …
Economic Implications of Celebrity Endorsements for Online Shopping
D Sheng, K Han, W Khern-am-nuai - Available at SSRN, 2023 - papers.ssrn.com
Celebrity endorsements have been recognized for decades as one of the most effective
marketing tools. Meanwhile, the rise of Internet celebrities (ie, individuals that attain …
marketing tools. Meanwhile, the rise of Internet celebrities (ie, individuals that attain …
Status Downgrade: The Impact of Losing Status on a User-generated Content Platform
V Pamuru, W Kar… - Production and …, 2023 - journals.sagepub.com
<? show [AQ ID= GQ2 POS=-20pt]?><? show [AQ ID= GQ5 POS= 12pt]?> Non-financial
incentives such as badges, ranks, and status are often used to encourage user participation …
incentives such as badges, ranks, and status are often used to encourage user participation …
Review Helpfulness Scores vs. Review Unhelpfulness Scores: Two Sides of the Same Coin or Different Coins?
Evaluating the helpfulness of online reviews supports consumers who must sift through
large volumes of online reviews. Online review platforms have increasingly adopted review …
large volumes of online reviews. Online review platforms have increasingly adopted review …