“Run Forrest Run!”: Measuring the Impact of App-Enabled Performance and Social Feedback on Athletic and Usage Outcomes

Y Babar, J Chan, B Choi - Production and Operations …, 2024 - journals.sagepub.com
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apps are digital tools for delivering personalized behavioral interventions. Despite the …

In Pursuit of Lost Subscribers: A Field Experiment on Effective Resubscription Strategies

CW Liu, X Liu, S Jiang, J Duan - Available at SSRN 4873436, 2024 - papers.ssrn.com
Many subscription-based platforms struggle with significant user churn rates and seek
effective strategies to re-engage lost subscribers. While discounts have shown effectiveness …

When Negative Evaluation is No Longer Allowed: The Impact of Removing Downvote Option on Review-Generating Behavior

Y Yu, D Yin, W Khern-am-nuai - Available at SSRN 4660311, 2023 - papers.ssrn.com
Peer evaluation systems deployed on many user-generated content (UGC) platforms enable
users to upvote and downvote different pieces of content. However, platforms have …

Economic Implications of Celebrity Endorsements for Online Shopping

D Sheng, K Han, W Khern-am-nuai - Available at SSRN, 2023 - papers.ssrn.com
Celebrity endorsements have been recognized for decades as one of the most effective
marketing tools. Meanwhile, the rise of Internet celebrities (ie, individuals that attain …

Status Downgrade: The Impact of Losing Status on a User-generated Content Platform

V Pamuru, W Kar… - Production and …, 2023 - journals.sagepub.com
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incentives such as badges, ranks, and status are often used to encourage user participation …

Review Helpfulness Scores vs. Review Unhelpfulness Scores: Two Sides of the Same Coin or Different Coins?

Y Yu, D Gutt - IEEE Transactions on Engineering …, 2024 - ieeexplore.ieee.org
Evaluating the helpfulness of online reviews supports consumers who must sift through
large volumes of online reviews. Online review platforms have increasingly adopted review …