Data-driven machine learning and neural network algorithms in the retailing environment: Consumer engagement, experience, and purchase behaviors
Based on an in-depth survey of the literature, the purpose of the paper is to explore data-
driven machine learning and neural network algorithms in the retailing environment. In this …
driven machine learning and neural network algorithms in the retailing environment. In this …
Cognitive decision-making algorithms in data-driven retail intelligence: consumer sentiments, choices, and shopping behaviors
In this article, we cumulate previous research findings indicating that shopping by use of
artificial intelligence assistants can shape consumer behavior. We contribute to the literature …
artificial intelligence assistants can shape consumer behavior. We contribute to the literature …
[HTML][HTML] Using augmented reality to reduce cognitive dissonance and increase purchase intention
Augmented reality (AR) has been shown to improve consumers' shopping decisions and
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …
experiences. Based on a theoretical stimulus-organism-response model and cognitive load …
Context in augmented reality marketing: Does the place of use matter?
S von der Au, PA Rauschnabel, R Felix… - Psychology & …, 2023 - Wiley Online Library
Augmented reality (AR) integrates virtual content into a consumer's perception of the real
world. While academic interest in AR is growing, most prior research has focused on …
world. While academic interest in AR is growing, most prior research has focused on …
Machine learning tools, algorithms, and techniques
E Hopkins - Journal of Self-Governance and Management …, 2022 - ceeol.com
I draw on a substantial body of theoretical and empirical research on machine learning tools,
algorithms, and techniques in retail business operations. With increasing evidence of online …
algorithms, and techniques in retail business operations. With increasing evidence of online …
Artificial intelligence decision-making in shopping patterns: Consumer values, cognition, and attitudes
This article reviews and advances existing literature concerning artificial intelligence
decision-making in shopping patterns. In this research, previous findings were cumulated …
decision-making in shopping patterns. In this research, previous findings were cumulated …
[HTML][HTML] Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit
Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …
there is a lack of comprehensive theoretical understanding regarding how omnichannel …
[HTML][HTML] More than meets the eye: In-store retail experiences with augmented reality smart glasses
Augmented reality smart glasses (ARSGs) promise to enhance consumer experiences and
decision-making when deployed as in-store retail technologies. However, research to date …
decision-making when deployed as in-store retail technologies. However, research to date …
In-depth review of augmented reality: Tracking technologies, development tools, AR displays, collaborative AR, and security concerns
Augmented reality (AR) has gained enormous popularity and acceptance in the past few
years. AR is indeed a combination of different immersive experiences and solutions that …
years. AR is indeed a combination of different immersive experiences and solutions that …
I will be with you Alexa! The impact of intelligent virtual assistant's authenticity and personalization on user reusage intentions
Abstract Intelligent Virtual Assistants (IVAs) such as Amazon Alexa have evolved from
conversational agents (CAs) and grown tremendously in popularity and market size due to …
conversational agents (CAs) and grown tremendously in popularity and market size due to …