One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …

Given the increasing number of personalized ads and the prevalence of media multitasking,
understanding the impact of online privacy concern on ad outcomes is important. However …

By looking back at 40 years of research in the International Journal of Advertising (IJA), we
provide a state-of-the-art of advertising research addressing (consumer) privacy. A …

TikTok represents a new form of marketing communication technology due to its features
and attributes. However, despite its ability to share brands' viral content, scant research has …

This study examines the relationship between persuasion knowledge and personalized
advertising-related outcomes, such as ad avoidance and attitudes toward personalized …

We examine the boundary conditions of online personalized advertising by investigating
when it is perceived as acceptable and when negative feelings predominate. We conducted …

Purpose The purpose of this study is to figure out the factors (ie ad type and ad
personalization) that diminish the detrimental advertising clutter effects in terms of ad …

Advertisers have begun to recognize the role of inclusive advertising in consumer well-
being. One way to increase inclusivity is to minimize experiences of exclusion using …

This research examines the effects of ad music personalization, which creates a fit between
the ad music and consumer's music preferences, on responses to ads. Based on the …

This research, grounded in privacy calculus theory, examines how the
anthropomorphization of AI agents affects consumers' perceptions of privacy risks …