Integrating Electronic Customer Relationship Management and Artificial Intelligence: A Theoretical Foundation for Marketing Intelligence in the Service Industry
GA Al-Weshah, DF Kakeesh… - … Approaches of Digital …, 2023 - igi-global.com
This chapter aims to provide a theoretical foundation that integrates electronic customer
relationship management (e-CRM) and artificial intelligence (AI) in marketing, specifically …
relationship management (e-CRM) and artificial intelligence (AI) in marketing, specifically …
[PDF][PDF] ROLE OF MARKETING INTELLIGENCE IN INDIAN TOURISM
A Chauhan, M Nisha - researchgate.net
To maximize profitable outcomes while minimizing risks and costs, marketing intelligence is
having a significant role. This paper investigates the role of marketing intelligence from its …
having a significant role. This paper investigates the role of marketing intelligence from its …