Background and aims Co-creation in educational design and development is evolving and
increasingly recognised as a vital component of contemporary nursing education. However …

Brand value co-creation (VCC) and value co-destruction (VCD) have critical implications for
brand experience. This study addresses theoretical gaps in the brand value co-creation …

In this study, we regard co-creation as a collaborative process where students, lecturers and
working field professionals from outside the university jointly develop innovative products …

ABSTRACT A career counseling service (CCS) provides an important measure of student
satisfaction and contributes to the shaping of a higher education marketing strategy …

Integrated marketing communication (IMC) involves the seamless coordination of
communications and marketing media within organizations. While scholars in higher …

Purpose The purpose is to investigate the impact of the value co-creation behaviour of
parents on a set of education service outcomes, including perceived school reputation …

Due to the digital revolution, online education based on the B2B2C (Business to Business to
Consumer) model is growing Understanding students' expectations, concerns, and …

The aim of this study was to investigate the impact of the interdisciplinary co-creation
teaching model on students' design creativity and learning perception within a smart …

Within DIFUCH, we are developing innovative challenge-based pedagogies, tools and
platforms for the virtual delivery of a joint programme within a groundbreaking-breaking and …

Purpose–The text aims to present the results of the analysis on the state of knowl‐edge on
Customer Education (CE) and propose future research directions in marketing area. The …