Purpose The purpose of this study is to investigate the moderation effects of the Big Five
personality traits on the relationships between holistic experience constructs (ie …

Wine tourism has the potential to make a significant impact on rural tourism in Taiwan. The
aim of this study is to examine the impact of rural winery visitors' motivation on experience …

This study develops a scale to measure wine tourism experiences and was tested in
Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience …

The multisensory approach to understanding consumer behavior has received increasing
attention as a factor shaping individuals' perception, attitude, and behavior. However …

This study examines the perceptions of public spaces through the five senses on place
attachment, place loyalty and civic participation. The study proposes an innovative analytical …

Purpose This study aimed to identify both visitors' and residents' general wine consumer
typology as well as their typology specific to a wine destination, Florida, and investigated the …

The importance of halal tourism has prompted countries and business operators to place
more emphasis on this lucrative sector. The purpose of this study is to investigate the effects …

The present study seeks to better understand wine terroir experiences as reported by visitors
of a Portuguese wine region, namely Bairrada in Central Portugal that has also been …

Despite eliciting interest from tourism scholars, sensory research in rural tourism remains
under-explored. This study aimed to explore the impact of user-generated content on …

Sensory experiences play a remarkable role in the visitor's satisfaction and behavioral
intention to return to a wine tourism unit, so it is important to frequently review the …