Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure
Purpose This article studies the digitalization of corporate communications and the
emergence of communication technology (CommTech). The authors show communicators' …
emergence of communication technology (CommTech). The authors show communicators' …
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social …
LEC Ferm, P Thaichon - Journal of Retailing and Consumer Services, 2021 - Elsevier
Social media pervades everyday life and firms need to understand what consumer traits
antedate participation over these channels. Utilizing social exchange theory (SET), this …
antedate participation over these channels. Utilizing social exchange theory (SET), this …
Predicting the Indonesian sustainable marketing communication on 2023 trends
After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic
downturn, especially with the many paralysed microbusinesses. Perspective updates have …
downturn, especially with the many paralysed microbusinesses. Perspective updates have …
Theoretical models for corporate social media use
This chapter is structured into four sections to summarize theoretical frameworks currently
employed to study corporate social media use and discuss new ways forward to further …
employed to study corporate social media use and discuss new ways forward to further …
To compare, or not to compare? Age moderates the relationship between social comparisons on instagram and identity processes during adolescence and emerging …
EJ Noon, LA Schuck, SM Guțu, B Şahin, B Vujović… - Journal of …, 2021 - Elsevier
Introduction Social networking sites such as Instagram have provided young people with
unprecedented opportunities for social comparison, and such behaviour can have …
unprecedented opportunities for social comparison, and such behaviour can have …
Driving consumer engagement for digital payment brands: Content strategy on instagram
The purpose of this two-part mixed-methods based study is to understand the effect of
content characteristics of brand-posted social media content on consumer engagement in …
content characteristics of brand-posted social media content on consumer engagement in …
The role of media and public relations departments in effective tourism marketing in sharjah
WKOA Alsalami, Q Al-Zaman - Linguistics and Culture Review, 2021 - lingcure.org
The purpose of this paper is demonstrating the value of the public relations and media role
in the industry of tourism and to justify its position. The research is survey depending and …
in the industry of tourism and to justify its position. The research is survey depending and …
Predicting the use of social media business models: The mediating role of organizational e-readiness
Social media is remarkably growing and shaping not only the lives of individuals but also the
business domain by creating new paradigms of business. This study examines the interplay …
business domain by creating new paradigms of business. This study examines the interplay …
Causal effects of affordance change on communication behavior: Empirical evidence from organizational and leadership social media use
A Zhou - Telematics and Informatics, 2021 - Elsevier
This article provides empirical evidence for two hypotheses in the affordance literature. First,
by leveraging a small affordance change—Twitter increasing its character limit from 140 to …
by leveraging a small affordance change—Twitter increasing its character limit from 140 to …
[PDF][PDF] Extended technology acceptance model for multimedia-based learning in higher education
RD Alsaffar, A Alfayly, N Ali - International Journal of Information and …, 2022 - ijiet.org
Technology Acceptance Model (TAM) in the context of multimedia-based learning in higher
education. An additional variable-namely, subjective norm, has been added to TAM, and …
education. An additional variable-namely, subjective norm, has been added to TAM, and …