Penelitian ini betujuan untuk menganalisis pengaruh financial risk dan privacy risk terhadap
loyalty konsumen untuk membeli produk fashion secara online melalui e-commerce yang …

The background of this study is because of the unoptimal concept of promotion (through)
social media and the brand image among Generation Z regarding using Instagram to …

Despite the enduring importance of green marketing literature, it has been argued that
limited studies have been devoted to addressing green brand-related issues in the Chinese …

Social responsibility is achieving goals for the community, one of which is purchase
intention, which is influenced by customer company identification, trust, general attitude, and …

This study aims to find evidence of the effect of satisfaction and loyalty on repurchase
intentions in social commerce through social exchange theory. This research focuses on five …

In the rapidly evolving digital age, characterized by the convergence of internet technologies
and digital interactive media, live-streaming platforms have emerged as dynamic spaces for …

Promosi (melalui) sosial media merupakan salah satu faktor yang dapat dilakukan
perusahaan untuk meningkatkan kesadaran merek dan citra merek. Citra merek digunakan …

The research aims to find out the relationship between shopping gamification, focused
attention, shopping enjoyment, and intention to buy mediated by shopping engagement in …

Early adulthood is a transitional period towards the next developmental phase. During this
period, students are subjected a process of self-discovery, characterized by a desire to …

Purpose of the study: This study investigates the effect of brand experience and attachment
on customer repurchase intentions. The study also explores whether brand experience and …