Omnichannel customer experience and management: An integrative review and research agenda
In a highly competitive landscape, adopting an omnichannel approach might lead to a
market advantage in terms of acquiring and retaining customers, as well as a means to …
market advantage in terms of acquiring and retaining customers, as well as a means to …
Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry
A Reyes-Menendez, MB Correia, N Matos, C Adap - Sustainability, 2020 - mdpi.com
Electronic word of mouth (eWOM) has been widely used by most consumers on different
digital platforms. This review aimed to obtain further insights into online consumer behavior …
digital platforms. This review aimed to obtain further insights into online consumer behavior …
Customer behavior as an outcome of social media marketing: The role of social media marketing activity and customer experience
Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …
media, social networking sites (SNS) can be utilized by enterprises to create direct …
Understanding impact sustainable intention of s-commerce activities: The role of customer experiences, perceived value, and mediation of relationship quality
U Rahardja, T Hongsuchon, T Hariguna… - Sustainability, 2021 - mdpi.com
Business activities using social media are currently growing and its development has
intrigued practitioners and academics. The purpose of doing this present research is to build …
intrigued practitioners and academics. The purpose of doing this present research is to build …
Determinants of e-commerce satisfaction: A comparative study between Romania and Moldova
Purpose The purpose of this article is to highlight the relevance of the factors that influence
the satisfaction of e-commerce consumers in Romania and Moldova. The study aims to …
the satisfaction of e-commerce consumers in Romania and Moldova. The study aims to …
How do personality traits affect visitor's experience, emotional stimulation and behaviour? The case of wine tourism
I Leri, P Theodoridis - Tourism Review, 2021 - emerald.com
Purpose The purpose of this study is to investigate the moderation effects of the Big Five
personality traits on the relationships between holistic experience constructs (ie …
personality traits on the relationships between holistic experience constructs (ie …
Key factors determining the expected benefit of customers when using bank cards: An analysis on millennials and generation Z in Romania
The purpose of this article is to define the level of significance of the different indicators that
influence the benefits expected by the customers when deciding on a bank card. The most …
influence the benefits expected by the customers when deciding on a bank card. The most …
Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: The pivotal role of intercultural factors
Social network sites (SNS) facilitate eWOM communication among consumers of different
cultures. Building on contact theory and the theory of planned behavior, we propose a …
cultures. Building on contact theory and the theory of planned behavior, we propose a …
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized …
The purpose of this study is to explore the impact of consumers' personality traits on self-
brand connection and communal-brand connection with anthropomorphized versus …
brand connection and communal-brand connection with anthropomorphized versus …
Predicting Romanian tourism e-WOM intentions using value and personality theories
Purpose The tourism industry has a huge potential, and the return to its state prior to the
COVID-19 pandemic is a large stake for any economy. Tourism e-WOM is an important …
COVID-19 pandemic is a large stake for any economy. Tourism e-WOM is an important …