The dominant research paradigm in sales research involves testing theory through empirical
research. Nascent or underdeveloped research areas, however, may lack or have …

Nonprofit organizations have grown tremendously in the last three decades. With this growth
has come a greater interest from the nonprofit sector in the importance of marketing …

Social media has recently received increased attention from practitioners and academics.
Although social media helps build relationships, no academic study to date has investigated …

Psychic distance is one of the most widely used, researched, and contentious constructs in
the fields of international business and marketing. It has been applied to a variety of issues …

The purpose of this article is to assess whether divergence of grounded theory method may
be considered valid. A review of literature provides a basis for understanding and evaluating …

Grounded Theory is growing in popularity as a research method in ICT research areas such
as Information Systems and Software Engineering. Although there are two distinct methods …

Online banking and privacy: redesigning sales strategy through social exchange | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Purpose–Despite the necessity of close integration between marketing and sales, managers
report less than satisfactory results in this area. This paper aims to examine what keeps the …

The effect of selling strategies on sales performance | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The effect of selling …

Digitalization is rapidly reshaping our workplaces, as digital technologies often change
individual's work and collective work practices in significant but unpredictable ways. In this …