Doing good for society! How purchasing green technology stimulates consumers toward green behavior: A structural equation modeling–artificial neural network …

M Ashfaq, A Tandon, Q Zhang… - Business Strategy and …, 2023 - Wiley Online Library
Many countries have recognized the urgent need to address environmental problems, such
as air pollution, waste disposal, global warming, and natural resource depletion, through the …

Promote pro-environmental behaviour through social media: An empirical study based on Ant Forest

B Zhang, X Hu, M Gu - Environmental Science & Policy, 2022 - Elsevier
With the increasing severity of environment problems, environmental protection has become
an urgent issue for society. Therefore, the pro-environmental behaviour of individuals must …

The contribution of Fintech to sustainable development in the digital age: Ant forest and land restoration in China

Y Zhang, J Chen, Y Han, M Qian, X Guo, R Chen, D Xu… - Land use policy, 2021 - Elsevier
Land degradation is a global issue that affects the livelihood of billions of people worldwide.
Various responses have emerged to achieve the land degradation neutrality target …

Motivations influencing Alipay users to participate in the ant forest campaign: an empirical study

S Wang, MH Ibrahiem, M Li - International Journal of Environmental …, 2022 - mdpi.com
As one of the largest payment platforms in China, Alipay, launched a green behavior project
called Ant Forest. The purpose of taking this initiative by Alipay is to make the world greener …

The impact of gamification motivation on green consumption behavior—an empirical study based on ant forest

Y Sun, J Xing - Sustainability, 2022 - mdpi.com
The development of the Internet has led to new forms of integration of gamification and
environmental protection and has become a new perspective for exploring the emergence of …

Digital financial development, synergistic reduction of pollution, and carbon emissions: evidence from biased technical change

X Liu, Y Chong, D Di, G Li - Environmental Science and Pollution …, 2023 - Springer
Environmental pollution control and greenhouse gas emissions reduction have become the
main ecological protection issues. The digital transformation of the financial sector provides …

[HTML][HTML] Does using a green gaming system make people more environmentally friendly?

Z Zhang, P Niu, C Li, Y Feng - Computers in Human Behavior, 2024 - Elsevier
In spite of the common disadvantages, including user addiction and so on, the green online
gaming system has a potential positive advantage to foster offline pro-environmental …

[HTML][HTML] The behaviour of FinTech users in the Alipay Ant Forest platform towards environmental protection

M Zhao, I Abeysekera - Journal of Open Innovation: Technology, Market …, 2024 - Elsevier
Users engaging in digital environmental initiatives is a complex phenomenon, and this study
used mixed methods research to understand it. The primary aim of this study was to …

The moderating effect of green advertising on the relationship between gamification and sustainable consumption behavior: A case study of the Ant Forest social …

M Huang, MS Mohamad Saleh, IA Zolkepli - Sustainability, 2023 - mdpi.com
The end of the twentieth century saw increased research on sustainability issues,
particularly consumer consumption patterns and their environmental impact. As consumers …

[HTML][HTML] From Virtual Trees to Real Forests: Public Participation in Virtual Forest Realization Projects in China

W Zhang, J Yang, Z Zhang - Forests, 2024 - mdpi.com
With the rapid development of Internet technology, the channels for the public to participate
in forest protection and ecological construction have been expanded. In China, virtual forest …