This article highlights the principles and implementation of Islamic banking marketing ethics.
Ethics based on sharia principles are an essential differentiator from their competitors. It …

Objective: This study investigates how teachers, managers, and consumers understand
marketing and compares their answers with the literature in the area. Theoretical framework …

In the era of generative artificial intelligence (AI), big data analytics, business analytics and
mega global digital corporations, the profession of marketing is at a crossroads between …

ACTA Oeconomia_16_3_nowy layout.indd Page 1 © Copyright by Wydawnictwo SGGW
acta_oeconomia.sggw.pl ORIGINAL PAPER ✉ewa_stawicka@sggw.pl Acta Sci. Pol …

Ethical marketing has gained popularity in recent years due to the increasing participation in
ethical consumerism. Today, consumers are more concerned with the impact of their …

n the wake of recent global scandals and criticism of unethical practice in business and
marketing, there are calls for universities to put greater emphasis on ethics and social …

This paper identifies the development of innovative, good practices in CSR and sustainable
development in Poland in 2011–2016. In the researched years, it was found that the greatest …